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Many of us in days gone by wished for the life of a professional skier or snowboarder. Waking up everyday to go and hike the latest line with some friends and a camera man, honing our latest tricks in the park in the afternoon and then enjoying a few aprés ski beers ready to do it all again the following day.
Ok, so the closest most of us have ever been to that is working in a chalet or bar and hitting the mountain at every opportunity, the only beers we enjoyed were on those nights our bodies weren't crying for bed by 9pm. I may be understating the training required, traveling needed and constant drive to be the best that the pro-riders endure. Unfortunately there aren't too many of us that can match Travis Rice or Candide Thovex.
The one thing that we do all forget is what a professional snowboarder or skier do once they hang up their boots. There are few whose efforts to support their dreams turn into their next career. So Graham Bell and Ed Leigh may keep us entertained whilst watching BBC snowsports but there are not many who have been brave enough to start a business based on our own interests and succeeded. Queue Gilly Seagrave.
For those who know Gilly she is a perfectionist. She has been around the British scene for some time and still gets cracking pictures for her sponsors, coaches budding young riders with Our Camp and her boutique clothes brand EKA is taking off.
EKA is Gilly's new passion and pride and started off as a way of financing snowboarding by making beanies for her friends. Thanks to her partner Nils, who convinced her she could do much more than sell a few hats in Morzine, EKAwear was born and the brand already has a fantastic selection of boutique clothing. The items look just at home in the streets of Morzine or Courchevel as they do on Oxford Street or the Kings Road.
The collections produced by EKA are fantastic accessories that not only look stunning but are ecologically friendly and ethically produced. With more and more brands taking this approach the winter sports scene is trying to preserve the mountains in their own way. Patagonia work tirelessly on their carbon footprint in both production and distribution, and brands like Volcom and Quicksilver offer ranges using recycled or sustainable materials.
When was the last time you watched the Winter X-games or Olympics and the podium was full of over 35s? Next time you hit the slopes and are watching kids inverted in the park, dropping huge cliffs or race training just wonder to yourself what will they do when it's all over. Like with most sports
Written by Stephen Adam
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