Thursday 21st November was no normal day in Shoreditch, between the hip bars and the trendy hangouts, O’Neill transformed Old Street’s graffiti clad Red Market into an iconic London Street Scene that provided the ultimate backdrop for showcasing the UK’s finest skiers and snowboarders. The Shoreditch Showdown entertained a 500 heavy crowd with a night of world class riding. The 24 man open jam included best tricks on the bus stop, rails, post box and telephone box which built up to the epic head to head final. With a clean frontside 270 to switch boardslide on the rail styled out with a tap on the red post box, Sparrow Knox won over the judges and nailed that Number 1 spot for the snowboarders “I just like to ride, we were all here as mates, I totally didn’t expect to win. It was a great format and a mad set-up.” Meanwhile for freeski 17 year old Tyler Harding killed it all night and ended with a 270 on revert 270 off the rail. Stoked with his win Harding said “It’s something special to win in a place like this, completely unexpected. A great way to set up for the winter.” Both riders recieved £500 for winning each discipline. Other stand out tricks included Team GB snowboarder Jamie Trinder’s 50:50 frontflip off the London bus shelter and George Walton impressed the judges with a bolts 360 nose tap on the red phone box. Snowboarder Andy Nudds had a top night at the event “This is by far one of the best events I’ve been to, everyone has been killing it and the crowd were sick. The standard of British riding has been phenomenal tonight.” Thanks to O’Neill for putting on an amazing rail competition that definitely has been the best event in the snow calendar so far this season. O’Neill’s #RIDEMORE campaign is designed to inspire creativity and innovation. Find some different terrain, step outside the ordinary, and most importantly – be creative, then you too can #RIDEMORE.
Ski Results 1st Tyler Harding 2nd Ross Welch 3rd George Walton 4th Michael Rowlands Snowboard Results 1st Sparrow Knox 2nd John Weatherly 3rd Ollie Dutton 4th Andy Nudds
Who needs a mountain anyway? The Shoreditch Showdown sure proved that!
Written By Krystelle Image Credits: James North Photography
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"Just home from Christmas in Val d'Isere... this was the best ski holiday I have ever been on. Val is stunning, the hotel fabulous, staff sensational and skiing out of this world. We booked through Iglu. They were fantastic. Peter had great ski knowledge, offered advice and went the extra mile. " - Pamela (Dec 2015)