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Last night the world tour of the Art of Flight arrived in London for the UK premiere at the BFI IMAX, Europe's largest HD screen. Though the film has been available to buy for a few weeks now, the vast majority of people in the room had waited so they could watch the Art of Flight on the big screen, and none of them, me included, were disappointed.
The event started as soon as you arrived at the IMAX, where the girls greeting you on the door, checking your tickets and generally being helpful, were all dressed in Red Bull flight attendant gear. Once through to the big screen itself, Tim Warwood, introduced us to the film, while looking like a WW1 pilot, before introducing and interviewing Travis Rice, the man behind the film. On discovering the fact that most people had waited to watch his film the excitement built up and culminated when a fan (our Invoice & Ticketing Manager) donated a beer to Rice, which he finished in one to applause and cheer from the crowd.
The room then went dark and the film started...
The Art of Flight opens with Travis Rice discussing the digital age that we now live in and the world of second hand information we are a part of, going on to say that sometimes you need to experience things for yourself. The opening sequence is him going through the airport and the production team giving us a glimpse of the amazing HD filming we were about to experience.
Then bang — the crew are in Alaska, with Rice being dropped at the top of a ridge and the helicopter takes off, shown in an incredible showcase of HD slow-mo, with the heli flipping itself over 90°, before vertically heading down the cliff face. The room was silent... the crowd was already in awe of what we would spend the next hour watching.
This film is truly incredible, and rather than ruin it for you I'm going to leave it for you to watch, but here are a couple of highlights to enjoy.
The team's first trip Canada is incredible, showing how dangerous the mountain is, how every snowboarder, however famous and skilled, has to respect their surroundings. The section shows them testing the conditions and setting off avalanche after avalanche, before finally finding a line they think is safe, only for Mark Landvik to be swept down the mountain by another avalanche. Though he was okay, he was both upset with being swept down the mountain and that they'd put themselves there in the first place.
The section where Travis Rice heads to Patagonia will have you on the edge of your seat, as they push the level of safety beyond the realms of normality, to get one, insane line in an area the locals describe as: "where the devil lives."
The film isn't all about beyond the realms of safety. The sections where the team head to Jackson Hole and Revelstoke are the most fun, with the guys clipping trees in mid air, throwing down huge tricks and hitting lines that make the sport look fun — with some sections in Revelstoke looking rideable by mere mortals like us.
The Art of Flight pushes snowboarding to another limit and though it lacks the story-style feel of That's It, That's All, it truly is a masterpiece. The cameraman turns to Jeremy Jones in his section at the end and Jeremy perfectly sums up how this film will make you feel: "Travis is the future of snowboarding, and the future is now." If you don't own this film, then get onto iTunes and download or fork out for a Blu-ray player, as this is what HD was made for.
I doubt there'll ever be a film that makes me want to strap on my snowboard more.
The Metro Ski & Snowboard Show is finally here and marks the beginning of the winter season. It's the first major event of the winter, with the Freeze Festival taking place next week and usually coincides with the Iglu team getting up to full strength for the season, with the last of our new starters arriving this week.
This year the ski show has moved location from the Kensington Olympia to Earls Court. Now, though the venues are not dissimilar in size, the purists out there may be a little disappointed to hear it has moved, especially the usual crowd from Meribel, La Tania and Val d'Isere who will usually decamp in the Hand & Flower pub on ski show Saturday. But it's not all bad news, for starters Earls Court in approximately a million times easier to get to from anywhere in London.
On arrival, the ski show is set out in its usual way, with the resort village greeting you at the entrance and the vast choice of shopping set toward the back. I have to point out that the shopping area this year is the largest I've seen, with Snow + Rock and Ellis Brigham taking centre stage as usual — it took me a lot longer to find Profeet than expected, if you are looking for them, they are hidden next to an escalator.
The ski village is filled with the usual suspects, with the Three Valleys taking over the France section and the Three Valley bar as vibrant as always (see above), even for mid-afternoon on a Wednesday. The evening also finished back at the bar, as the team from Val Thorens' Folie Deuce provided the afternoon's après party.
The Canadian village area was also busy — though that was probably down to the huskies on show and last year's record snowfall!
As mentioned the shopping area is vast, if you are looking for a bargain there is some of last season's kit on offer at discounted rates and also plenty of smaller, less known brands showing off their kit, who are well worth a visit — I especially liked the White Dot Freeride skis.
The entertainment on offer, as with previous years, is quite varied. There is a fantastic ski fashion show, put on by Land Rover, which goes on throughout the day and is definitely worth a look if you are after this year's must have kit. The freestyle exhibition was pretty good, with teenage skiers and snowboarders doing tricks that I'm now to old to remember the names of and the K2 Ollie Pop is bound to build up over the week.
The only disappointment was the Petanque piste, the actual layout was great, as was the game. The only problem was Pascal, the ESF instructor. Now, I was expecting an arrogant, but charming Frenchman, who would be a little too competitive. Though Pascal looked the part, he was a lot more Surrey than Savoie, which left me with an air of disappointment — sorry Pascal.
Overall the ski show is just the same old ski show, but, in a new location, with better bars and easier access. I'm sure it will be as busy as ever and if you are hoping to check out this season's kit, meet a few of the brands and want to check out some new resorts before booking your holiday, it is worth a visit — especially the Tartiflette stand.
It's that time of year already, the winter is approaching and with Bestival only days away it's time to take a look as what our favourite freezing festivals will be offering this coming winter. Last winter the Relentless Freeze Festival kicked things off with some great riding and music, and Snowbombing finished things off with a bang.
The year looks the same, as the Relentless Freeze Festival is already gearing up for another fantastic pre-season bash and it won't be long until the likes of the Meribel's Little World Festival, the Altitude Festival and Snowbombing announce their plans. But to start the winter 2012 salivating, here's what the first big event of the winter has on offer.
The Relentless Freeze Festival
London's big winter Festival will be with us again this October and has announced a fantastic line-up of snowsports and music. This year's event has been cut down to two days from three, though this means we'll have Sunday to recover from all the excitement, the insane riding, the awesome music and of course, the Jaëgermeister Lorry.
Last year's event included an awesome line-up of local and international snowboarders and skiers, the Jeremy Jones Deeper premiere and Mark Ronson on stage. Jamie Nicholls and James Woods waved the flag for the Brits in front of a huge home crowd and world class athletes such as Seppe Smits, Seb Toutant and Jon Olsson all on show.
This year's event looks to continue in the same fashion. The FIS have announced that the huge 32m high Big Air jump will be a World Cup event, which should mean the likes of Seb Toutant, Janne Korpi and Jamie Nicholls will be wowing us with their huge double-cork variations and Xbox-esque tricks. There will also be the EU vs The World competition, which is a real crowd pleaser with two snowboarders and skiers from each continent going up against each other in an one-on-one competition with three disciplines to win: Best trick, Trick selector and the always popular Crow judge.
Last year we were treated to Mark Ronson, Roni Size and Pendulum and this year doesn't disappoint either. Friday night see's Dub Pistols, Beadryman, Azari & III and Zane Lowe, followed by the headline act, Groove Armada present Red Light. Saturday also have a cracking line-up on the stage with Spector, Rizzles Kicks, Summer Camp, The Joy Formidable and Everything Everything warming the Freeze Festival crowds, before The Streets close out the weekend.
Hopefully is will be as amazing as last October's event and there may even be some more treat announced closer to the time, such as last year's Deeper premiere.
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