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In the middle of the hustle and bustle of day 1 at the London Ski and Snowboard Show, we met up with cheeky chappie and Team GB snowboarder Jamie Nicholls. After a stunning performance at Sochi and achieving sixth place in the first ever snowboard slopestyle final in a Winter Games, the Olympics has thrown Jamie into the spotlight and he is now recognised as one of the country’s best snowboarders. Nicholls scored a huge 85.5 from the judges on his first run, but the standard of the male snowboarders was so high and Jamie was knocked out the running for a medal. We caught up with Jamie about his Sochi experience, what he’s been up to over the summer and his plans for the this winter, including a pretty big exciting secret project that’s happening in London (watch the video below for more info)
The Yorkshire lad is well known for lapping Halifax dryslope since a tender age, so he is an ideal example to inspire a generation to have a go and try skiing or snowboarding at their local ski centre. Since Sochi, Snowsport England have recorded a 12% increase in participation at domestic slopes and centres year on year, which is fantastic news for the British ski and snowboard industry. As the latest ambassador for Snowsport England’s national participation campaign, Go Ski Go Board, Jamie tells us that he is ‘trying to help build good camps for kids’ with the governing body and help fly the flag for winter sports. He is a regular to The Snow Centre Hemel Hempstead which always creates a buzz at the dome and inspires more people to give it a go themselves.
Read more about Team GB's involvement with Go Ski Go Board He has a very light hearted approach to getting in to the sport, and when asked for advice for anyone wanting to learn: Drop in to your closest snowdome, snow centre or dry slope and give it a good go. If you like it, stick at it, if you don’t like it, try it again and again till you do (laughs)… we agree too!
Hayley and I meeting Jamie at the Ski & Snowboard Show
The British snowboarder has a busy winter ahead of him. Last week he narrowly missed out on a podium spot on his first competition of the season and came in 4th at the Burton Rail Days in Tokyo. Some people will see fourth as a good result in Japan but I was going out there to try and win it. Next up will be the Dew Tour Mountain Championships in Breckenridge from 11 -14 December. After some training and down time in Austria he has high hopes for the competition in Colorado. Snowboarding has taken Jamie all over the globe and the 21 year old is now recognised as one of the World’s best snowboarders. But when he’s not in the park he does enjoy the backcountry; Last winter Jamie went on his first splitboard adventure in Austria, and that must have given him the bug as when we asked him if could snowboard somewhere in the world he’s not been before, Jamie told us that he desires a trekking trip to Nepal, Argentina or some weird places that I’ve never been and never get a chance to go. We are very interested to see what Jamie gets up to this season.
Jamie in Stubai, Austria.
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