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With a rise in interest in skiing and snowboarding, Great Britain has seen a boost in brands in the snow industry. Over the last few years an exciting range of snow companies have popped up all over the country allowing us to represent British companies in the sports we love. With the effects of climate change and the ever growing concerns to be environmentally friendly, many brands have started to put focus on sourcing locally and using eco-friendly materials. This is extremely important within the snow sports industry as we want snow on mountains for many years to come so we can continue our passions. It is great that so many new British brands are adopting these principles.
D4Seven was founded with intentions of producing a custom UK brand focusing on fresh designs to the UK snow sports scene. D4Seven is all about adventure, living life to the fullest and pushing your boundaries. The large clothing range includes a collection of tall and normal fit t-shirts, to beanies to women specific apparel. D4Seven is keen to back the continued progression of the UK Snow sports by supporting a team of up and coming talent and sponsoring University snow sports teams.
Summit Worldwide produces some of the most stylish, freshest, most technologically advanced goggles in the Industry today. Founder Simon Reddy says ‘Our main objective is to provide better products than our competitors without the extortionate mark-ups.’ I first noticed this brand at the Ski Show; I loved the style of the goggles and favoured the prices even more! The prices are less than half compared to competitors with similar styles. Look out for 2014’s new Xpose goggles.
Funi is a custom hat company where you can design your own knitted beanies online or purchase from their large range of existing designs. As well as the striking designs, I was drawn to this company as Funi do lots for charity plus doing their part to be environmentally friendly. For every sale of the ‘Chernobyl Bobble,’ £1 was given to The Belarus Fund to help children still affected by the Chernobyl disaster. All headwear is knitted in Britain and the yarn use is made and spun in the North of England. Funi has now expanded from just beanies to seasonal collections with scarves and headwear.
DOUK Snowboards are the only 100% independent handmade snowboard manufacturer in the UK. Having been unsatisfied with the quality of equipment being mass produced by the major manufacturers and increasing prices they were charging, DOUK formed the basis of their business plan. They wanted to design and build snowboards to the highest standard and sell them at a competitive price. The team based in Worcestershire, design and produce every aspect of the board in their very own workshop, from the camber measurements to engineering the hard wood cores to producing the final top sheet graphics. Look out for the new UK inspired designs.
Butta has taken the snow industry by storm by bringing ski and snowboard fans Greener ECO waxes. The team have a big love for the mountains and believe it is of up most importance to preserve the mountains all year round, which is why Butta is much greener than most other wax’s on the market. The company was born out of a constant struggle to find an easy to apply, long lasting, nice smelling, fast, reliable, and green wax. After the success with the snow products, they have now ventured into the surf and skate wax markets, as well as apparel.
To celebrate our fantastic UK brands, here is your chance to WIN your very own amazing Funi AND Butta beanie. For your chance to win both beanies, head over to Iglu Ski Facebook to like and comment on the competition post. Easy! One winner will be chosen at random on Friday 16th May 2014 at 1pm.
Winter 13/14 has been a truly epic season, we are still buzzing from the amazing snow and fun we have had over the past 6 months, both in the UK and abroad. Here are our Top 5 highlights from this ski season
By 16th November 2013 Tignes had already been blessed with a 2m snow base up top and the Pyrenees had just received 40cm of fresh snow. Thanks to the fantastic snowfall and icy temperatures, resorts in Europe started opening their slopes early in a domino fashion. Alpe d’Huez opened 3 weeks early and continued to open every weekend until the resort’s official opening on 6th December. Kitzbühel and Obergugl began opening their slopes to the public in Austria, as did Verbier in Switzerland while Courchevel had a special free taster opening on Saturday 23rd November. With huge storms in Switzerland and France in late November, keen skiers and snowboarders were able to get their snow fixes earlier than ever thought as more and more resorts opened early – was this the best start to the season ever?
Beautiful conditions in Tignes on 8th Nov 2013
To get us more and more excited as winter approaches, the UK presented a range of exciting ski events to attend as the months became colder. Londoners were lucky enough to take advantage of O’Neil’s Shoreditch Showdown, Ski and Snowboard Film Premieres and Iglu Ski favourite, Freeze Festival. Manchester and London played host to the Ski and Snowboard Shows which are the perfect way to find everything you need for the season. While the Snow Dome’s up and down the country gave us that snow fix before getting out to the Alps. To give our ski holiday’s added fun, an increasing amount of events are popping up across the mountains. Christmas markets and firework displays give the festive weeks an added joyous feeling while music and sports events give unique experiences to your holiday. Ibiza Rocks headed to the mountains for the first time with a series of 3 weeks of parties in Meribel bringing the hottest breakthrough live acts and daily après ski events for ‘Ibiza Rocks the Snow.’
O'Neil Shoreditch Showdown, London
With the early snow dumps then warm conditions there was an increase in avalanches in the Alps and terrible news of accidents dominated the snow news. This has increased our awareness of off piste safety, using safety equipment and taking guided tours for off piste adventures. With the media domination of safety in snowsports, the rise in wearing helmets on the slopes is positive and Snow and Rock have seen a huge increase in helmet sales over the last 5 years. If you’re still not convinced, you must watch Kevin Pearce’s inspiring story ‘The Crash Reel’ and take a look at the Love Your Brain campaign. It is extremely important to stay safe on the mountains and minimise our risk of danger means we can carry on doing what we love for years to come.
For more information on Safety in the Mountains.
Even when resorts are starting to close for the season it is still dumping like its January! The heaviest snowfall has been reported in Switzerland with up to 50cm of knee deep freshies in Andermatt and Zermatt while the 3 Valleys in France and Cervina in Italy also enjoyed the best of the new snowfall. Our friends across the pond are on powder alert as they expect over 50cm this weekend in Lake Louise. Winter 2013-14 has been the season that keep on giving with some epic skiing this spring - We love spring skiing!
Sochi showcased huge exposure for the British ski industry and the world recognised the elite status of Team GB’s athletes. For a country lacking in mountains, Team GB proved we are a country to take seriously when it comes to winter sports. With an Olympic Bronze medal, five top 10 finishes, a further five top 20 and 3 in the top 30, it was the most successful Winter Games to date for British skiers and snowboarders. Both Jamie Nicholls and Billy Morgan made history by representing Great Britain in the first ever Snowboard Slopestyle Olympic Final. After stomping a huge 90.75 in the semi-finals, Billy couldn’t repeat that incredible run and placed 10th in the final while Jamie scored an amazing 85.50 finishing in 6th. Jenny Jones blew the nation away with her Bronze Medal winning run in the Ladies Snowboard Slopestyle Final and confirmed her place as the Queen of British snowboarding. Jenny won Great Britain’s first ever Olympic Snowboard Medal and became the first ever British female to win an Olympic medal on snow. Aimee Fuller was a crowd favourite after throwing a double backflip and landing 9th place in the semi-finals, and then took 17th overall. The Top 10 places continued in the Freestyle Skiing where Katie Summerhayes finished in 7th in the Ladies Ski Slopestyle Final with a solid 70.60 score. Despite James Wood’s injuries, Woodsy qualified in 3rd place with an outstanding first run scoring 87.50 which made him the first ever British athlete to go through to a Men’s Ski Slopestyle Olympic Final. In the face of the hard conditions, the skiers threw down tough competition; Woodsy scored an incredible 86.60 that gave him 5th position in the finals. The list doesn’t stop there; Team GB had a fantastic team of skiers and snowboarders participating in many specialities from Snowboard Cross to Cross Country to the Ski Halfpipe. We cannot forget the other disciplines, particularly the Team GB Curling team and Gold medal winner Elizabeth Yarnold in the Skeleton. Team GB surpassed the 3 medal target and created an unforgettable 2 weeks of winter sports and global recognition of Great Britain’s place on the Olympic mountain. Huge congratulations to all the Team GB athletes, you were all amazing and made us so proud! #backthebrits By Krystelle
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