The International Tourism Trade Fairs Association (ITTFA) has stated that the 2008 ski season is set to be a bumper one, if weather predictions from the Met Office are anything to go by.
Met Office indications are that winter 2008 will be colder than that of 2007 and therefore, ITTFA claims, suggests there will be an "increased likelihood" of improved snow conditions.
ITTFA adds that December has been a "great month" in terms of snow for those on European ski holidays
Meanwhile, ITTFA predicts that some more non-traditional ski holiday destinations may begin to make a name for themselves in the coming years.
"We have seen some growth in Finnish exhibitors, especially for the specialist winter tourism destinations in Lapland such as Levi, Ruka and Villas. Other areas that are proving popular are northern Norway, Sweden and some Russian destinations," commented Anita Makela, Sales Manager of ITTFA member Matka.
However, ITTFA notes that ski holidays in France remain a favourite among Britons, with Canada becoming increasingly popular.
According to ITTFA Italy is another top ski spot for Brits.