The Altitude Festival, which has become a popular event in Meribel over the past few seasons, is moving to Mayrhofen after losing support from the resort's tourist office.
The organisers of the festival are disappointed as the event, which started three years ago, had grown from a small scale comedy week to hosting the likes of Al Murray, Andrew Maxwell and Four Poofs & a Piano.
According to PlanetSKI the organisers said "There has been a reduction in support from the tourist office and an insistence that we do not offer live music in our programme (despite a third of the company being owned by one of Britain's largest independent music festivals). These decisions have left it impossible to continue the Altitude Festival here... I have been trying to salvage a smaller event to stay here which would be in keeping with the tourist office budget and restrictions but unfortunately this project will not come to fruition either."
Last season the Meribel Tourist Board chose to support a new music festival in resort which may explain the decision to discourage the organisers of Altitude Festival from adding a musical line-up to this years event. The new festival, also taking place in March, is the organised by pop band The Feeling, who, before their climb to stardom, spent five seasons in Meribel playing as cover band Superfly, and have had a huge following in Meribel ever since. The Little World Festival is due to take place from March 12th - 19th and will feature the band.
The Altitude Festival's new home will be the Austrian resort of Mayrhofen and will take place during the same week as the hedonistic Snowbombing Festival. This year's festival will be on a smaller scale, similar to its first season, and runs from the 4th - 9th April.
Some may feel Meribel is losing out to Mayrhofen in all this but you can never underestimate the pull of local(ish) talent. Let's hope both festivals go down a storm.
Written by Stephen Adam