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Skiing, Snowboarding and a Real Snow Slope Come to London this Week

Skiing, Snowboarding and a Real Snow Slope Come to London this Week Winter truly kicks off in London this week. As excitement builds for the ski season and next year’s winter Olympics in Sochi, Covent Garden will be transformed into a winter wonderland!

The first ‘London Snow’ event and Slide2Sochi Roadshow will bring 10 tonnes of snow into the capital with a 5m x 10m real snow slope from Thursday 24th October to Sunday 27th October.

Sponsored by Austrian ski resort Obergurgl-Hochgurgl, The Snow Centre at Hemel Hempstead, Snow+Rock and Snowsport England, the event will give hundreds of people the chance to give skiing or snowboarding a go for the first time with a 15 minute try skiing or snowboarding session with fully qualified instructors.

London Snow and the Slide2Sochi Roadshow is part of a drive by Snowsport England to give more people the chance to get into skiing and snowboarding as excitement builds around the Winter Olympics which take place in Sochi, Russia next February. The Slide2Sochi Roadshows are currently touring up and down the country from Newcastle to Southampton.

Great Britain’s Halfpipe Snowboarder and Sochi 2014 hopeful Dom Harington will be opening the event on Thursday as well as giving tips to the public alongside The Snow Centre’s ski and snowboard instructors.

Tim Fawke, CEO of Snowsport England said: “Bringing the Slide2Sochi Roadshow into the centre of London is an exciting opportunity for us to spread the word about skiing and snowboarding, and by teaming up with London Snow, actually giving members of the public the chance to try snowsports for free. We hope that hundreds of people will get the chance to get on the slope over the four days and that many of them will decide to carry on at their local slope.”

Leo Holzknecht from Obergurgl-Hochgurgl in the Austrian Alps commenting on the event: “UK and especially London wintersports enthusiasts like the atmosphere in our family friendly resort Obergurgl-Hochgurgl.This event is the perfect kick off for the winter season in London and together with our partners from the The Snow Centre, we’re looking forward to bringing some winter directly to Covent Garden only a couple of weeks before our official start of the season”.

London Snow including the Slide2Sochi Roadshow runs from Thursday 24th October to Sunday 27th October 2013 on the East Piazza opposite the Royal Opera House with opening hours as follows:

Thursday 24th October – 11am to 7pm
Friday 25th October - 11am to 6pm
Saturday 26th October - 10.30am to 6pm
Sunday 27th October - 12 noon to 5pm

For more information visit www.slide2sochi.org.uk and on Twitter #londonsnow and #slide2sochi  

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