O’Neill launches a mission to help the world #RIDEMORE. Kicking off with the release of O’Neill’s latest film set in Montreal featuring team riders Seb Toots, David Wise, Max Parrott, Frederik Evensen, Erica Langman and Veronique Picard. Watch as they turn the Canadian city into a freestyle playground – jibbing every imaginable hit.
Throughout the season the pros will be sharing photos and videos online, throwing down the gauntlet that challenges you to think and ride outside the box. Find some different terrain, step outside the ordinary, and most importantly – be creative, then you too can #RIDEMORE.
To celebrate the launch of the #RIDEMORE campaign in the UK, O’Neill is hosting the Shoreditch Showdown in the big smoke on Thursday 21st
November. Find out more about the event and how to get tickets in our News Blog
How can you join the ride?
#RIDEMORE - Every week O'Neill will be giving away pizes - all you need to do is upload and share photos or videos that inspire you to #RIDEMORE on Facebook, Twitter, Instagram or the O'Neill Tumblr page.
#FOLLOWTHELEADER - Once a week, the O'Neil Pros will post a new new trick, all you have to do is recreate and share your take on the trick. It doesn't have to be on snow, and the top entries will win more prizes and massive kudos.
#CITYSPOT - Do you walk past a set of steps in your city and daydream about 50:50’ing them on your way to work? Can you imagine yourself landing a massive 540 on the slope outside the Sacré Coeur? Upload a picture of your dream city riding spot and at the end of the season O’Neill will make it rideable with a truckload of real snow. Each week one of the most original entries will be rewarded with O’Neill gear
Watch the movie here:
Who needs a mountain?