Widest choice of ski holidays from 60+ tour operators
#1 UK Ski Travel Agency
Impartial Expert Advice
Flights
Transfers
Accommodation

Marketing campaign boosts skier numbers in Breckenridge

Marketing campaign boosts skier numbers in Breckenridge A £250,000 marketing campaign aimed at encouraging more people to book Breckenridge ski holidays has been successful, it has been claimed.

It had been feared that visitor numbers would fall, particularly in December 2008 and January 2009, as a result of belt-tightening among holidaymakers during the credit crunch.

John McMahon, executive director of the Breckenridge Resort Chamber, the marketing arm of the town, commented: "The net of it is we ended up as we said our goals were - to make occupancy drop only half as bad as they appeared at the end of November."

According to official figures, occupancy rates fell by 12 per cent last month when compared to January 2008.

While falling visitor numbers could have a negative impact on local businesses, they could be good news for skiiers who want to enjoy more peace and quiet during their holiday in the area.

Written by Mike CotgreaveADNFCR-657-ID-19043268-ADNFCR

Related Stories

  • Ski as much as you want, whenever you want with the Epic Pass

    The Epic Pass is the best value lift pass if you are considering a ski holiday in the USA. Even though the pass is for the whole winter 2016/17 season, when purchased in advance it pays for itself in just over 5 days. In simple, it’s cheaper to buy an Epic Pass than buying locally. You ca...

  • Vail Resorts plans $110 million in resort improvements for winter 2015/16

    New plans to invest another $110 million in resort improvements brings their five year resort investment total to more than $500 million. The main aim of the plan will be to link Park City and Canyons, transforming two resorts into one and creating the largest ski resort in the US with more than 730...

  • US ESTA Scheme to Charge $14

    US authorities will be introducing a $14 fee for British tourists visiting the country though their ESTA visa scheme. The visa waiver scheme allows nationals from a selection of countries, including Britain, to enter the US without a visa. The ESTA has been mandatory for visa waiver travellerssince ...