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Iglu Ski 2026 Customer Survey
Date Posted: 08 June 2026AI use for ski trip research nearly quadruples in a year — but snow certainty and trusted advice still decide where Britain skis, in Iglu’s biggest ever survey....
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Discover the results of the Iglu Ski survey 2025
Date Posted: 14 May 2026Our annual survey is a chance to learn more more about the wants and needs of our customers, including who they are as skiers, what motivates their holiday choices, and how they like to book. Unsurprisingly, nearly two thirds of respondents self-described as passionate about skiing, with over 42% managing to hit the slopes twice a season – most commonly for two seven-night trips. Just under half (45%) have their own skis or board, and many more (83%) own boots. Typically, they ski with family ...
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