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Marketing campaign boosts skier numbers in Breckenridge

Marketing campaign boosts skier numbers in Breckenridge A £250,000 marketing campaign aimed at encouraging more people to book Breckenridge ski holidays has been successful, it has been claimed.

It had been feared that visitor numbers would fall, particularly in December 2008 and January 2009, as a result of belt-tightening among holidaymakers during the credit crunch.

John McMahon, executive director of the Breckenridge Resort Chamber, the marketing arm of the town, commented: "The net of it is we ended up as we said our goals were - to make occupancy drop only half as bad as they appeared at the end of November."

According to official figures, occupancy rates fell by 12 per cent last month when compared to January 2008.

While falling visitor numbers could have a negative impact on local businesses, they could be good news for skiiers who want to enjoy more peace and quiet during their holiday in the area.

Written by Mike Cotgreave

 

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